How to make the electric car more competitive

Tesla Tesla Model X Charging Supercharger

Electric vehicles have made some significant headway in the market, but still the number on the street compared to gas powered vehicles is rather small, only a few percent at best. Sure, companies like Tesla, Nissan, and GM are making headway in the current market, but it’s still very much in its infancy and has a long way to go. There are some barriers to such a dream of driving an electric car in the future. Let us address some of these.

1). Road Tax Subsidies: In many states Departments of Motor Vehicles give registration discounts for EVs, meaning additional car owners pay more, and some states note they can’t take care of the reduction in earnings, so those tax breaks will soon disappear – again removing incentives to buy an EV, at a time when the EV market is starting to take off.

2). Electricity Costs to Consumers: Consumers are now being charged more for power due to mandates for alternative energy electrical grid power. During drought times hydro is diminished, and solar farms are usually put in areas far from the major metro users, meaning more transmission lines are taking way to the desert costing billions of dollars + electricity is lost for every mile of transmission. The cost of solar isn’t cheap, nor is the price of wind-energy. Although both are becoming much more effective, many of the formerly built solar, wind farms need an adequate ROI and their costs were higher than the costs to build new now. Increased electricity prices change the value and prices to consumers who bill their cars at home.

3). However, people have friends who have electric cars and have heard their range isn’t as great as previously promised. That customer opinion and perception is a PR problem to overcome for the EV industry and will take the time to undo, thus hurting sales from the short-term.

4). Lack of Charging Stations: Proponents note that Tesla is working on this problem of EV charging stations – and yes, so they are, great for them, but not everyone possesses a Tesla or can afford you. Since the price drops can Tesla still provide this? What about other buyers of smaller EVs, because if we need full-adoption people need charging stations so that they can go on excursions, not just local driving. EVs limit consumer travel choices, and because these vehicles cost more on average than regular cars, people will keep on buying what they are used to. EV industry will need to sell a few millions of cars a year before full adoption is achieved.

5). Time to Charge: Proponents note that the opportunity to bill EVS is coming down dramatically, yes, but again the perception isn’t there in the minds of their customers yet. And, not all of electric cars are built equally nor do they have similar battery technology letting them charge faster. Being out of juice and having to wait to push your car is exactly the same as being”stuck” and consumers hate the thought of that.

As we speak, scientists, engineers and business professionals are working on such things, but there’s a ways to go, that means a lot of upside yes, but still it is a long road ahead. Please consider this.

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